A metropolitan university that is among the largest campuses in the California State University system, Sacramento State comprises a 300-acre campus with miles of trails along the nearby American River Parkway, linking the campus and student housing with recreational areas such as Folsom Lake and downtown Sacramento. Sacramento State’s student body is over 28,000. The university has undertaken a major campus initiative, Destination 2010, which involves improvements to its academic program, student services, and facilities such as a Science and Space Center, student recreation center and housing, and sports center. The campus is known for providing a high-quality educational experience at one of the nation’s most affordable costs.
With a growing need to improve and expand its student housing, Sacramento State engaged Anderson Strickler to conduct a market demand analysis and provide a comprehensive financial plan. Anderson Strickler worked closely with the University staff to define the course of the project, as well as conducted student focus groups, an off-campus market analysis, and two surveys: one for current students and one for parents of incoming students. The firm also researched living/learning programs, program development, financial analysis, and plan development. Because the new housing was an important and highly visible element of Destination 2010, the project moved very quickly, although no details were overlooked.
After developing a series of potential scenarios, Sacramento State University initiated Phase 1, a new facility with 606 beds in apartment-style suites, which opened in fall 2009. “This housing is coming to our students exactly as they called it out in the focus groups and surveys, “ according to Cynthia Cockrill, Director of Housing and Residence Life. “We were surprised that the students saw so much value in spending time in traditional residence halls and then moving to facilities that would provide a transition to full-scale apartment living. But because we did such thorough market research, we were able to deliver what they wanted—and everyone who has toured the new facility so far has been wowed.” Future phases will include the renovation and replacement of existing halls and the addition of 560 new suite- and apartment-style beds.
Ms. Cynthia Cockrill
Director, Housing and Residence Life
“Our new facility is a cornerstone of our Destination 2010 initiative. It is iconic on our campus, warm and inviting, and provides exactly what the student focus groups and survey respondents told us they wanted in campus housing.”